Same Cart, ₪936 Apart: A New Survey Ranks Israel's Online Grocery Platforms — and Wolt Market Comes Out Priciest

By מערכת סופרקליר · 2026-08-08 · 5 min read

21 points — The gap on Superclear's own price index between Wolt (7% above the national median) and Rami Levy (14% below it) — the same two chains a fresh Institute for Retail Research survey found nearly ₪1,000 apart on an identical 148-item online cart (Superclear data, August 2026)

On August 6, Dr. Hezi Gur-Mizrahi, CEO of the Institute for Retail Research, published a survey pricing an identical basket of 148 products across seven online grocery platforms in Israel, based on Prices.co.il data as of August 4. The headline finding had nothing to do with delivery fees, the subject of most of the public fighting over online grocery costs in recent months. It was about what's actually sitting in the cart: a gap of ₪936 on the exact same basket, between Rami Levy — the cheapest of the seven platforms — and Wolt Market, the priciest. When we checked that against Superclear's own index, built from the official statutory price files every large chain must publish by law rather than a one-time cart check, we found the same direction exactly.

The survey: 148 products, seven platforms, a 195% gap

Per Maariv, Carrefour's basket ran only about 5% above Rami Levy's — the two cheapest platforms sit close together. Wolt Market, by contrast, came in more than 40% above the cheapest option. The gaps on individual products run even sharper than the gap on the full basket: Yachin-brand sweet corn kernels cost ₪3.90 at Victory versus ₪11.50 at Wolt Market — a 195% gap. Dry chickpeas from the Aleh brand cost ₪3.90 at Rami Levy versus ₪10.90 at Wolt Market. Sanfrost frozen broccoli cost ₪12.90 at Carrefour versus ₪29.90 at Wolt Market. And Mama-brand chicken schnitzel fingers cost ₪22.30 at Rami Levy versus ₪46.90 at Wolt Market. The Institute estimates that if you keep ordering from the same platform over a full year, the gap could add up to more than ₪10,000 — an estimate that obviously depends on how often you shop and how big your basket is, and isn't guaranteed for every household.

This isn't really an online-versus-physical debate

It's worth being precise about what this gap is and isn't. An earlier survey from the same institute, published on Walla Finance in May 2026, priced a 99-product basket and compared physical shelf prices to online prices at the same chains. There, the average gap between shopping in person and shopping online came out to just 2.8% — practically negligible. But even back then, a real gap already existed between the online platforms themselves: ₪349.13 (23.8%) on the same basket, between cheapest (Carrefour, ₪1,468.70) and priciest (Shufersal, ₪1,817.83), with Rami Levy's online store sitting in between at ₪1,509.76. That same survey also put a number on the hidden cost of actually driving to a physical store — fuel, time, and impulse purchases that add roughly 15%-20% to the basket — estimating it at ₪130 to ₪170 per trip.

In almost any conservative scenario, a physical trip to the supermarket costs the consumer between ₪130 and ₪170.

Per the same survey, that's four to five times the delivery fee itself. In other words: whether you shop online or drive to the store barely moves what you pay. What moves it is which platform, specifically, you tap "confirm order" on.

What Superclear's own index says

Unlike the survey, which prices a single cart at a single moment, Superclear's index is built from the official price files every large retailer — Wolt included — is legally required to publish under Israel's Food Sector Competition Promotion Law, covering hundreds of thousands of products across hundreds of stores at any given time. As of our August 8 data, Wolt (Wolt Market) ranks 7th out of 33 chains, 7% above the national median, labeled "expensive." Rami Levy ranks 30th out of 33, 14% below the median, labeled "very cheap." The gap between them on our general index: 21 points — the same direction as the survey, but roughly half the 40%-plus gap the survey found in the specific online cart. Carrefour (listed in our database under its legal name, Yenot Bitan) sits 10th, close to the median at just 2% above it — consistent with the small gap the survey found between it and Rami Levy. Two completely different methodologies — a one-time cart survey versus a broad statistical index — arrive at the exact same conclusion: Wolt Market is expensive, Rami Levy is cheap, and Carrefour sits close to the middle.

The fact that the survey's gap runs roughly double our general index's gap suggests something more specific: Wolt Market may carry its own "online premium" on top of its general price positioning as reflected in its official price list — some of the gap the survey measured could come from the particular products chosen for that basket pricing especially high there, or from promotions running on rival platforms that weren't live on Wolt Market at that exact moment. Either way, the direction itself — Wolt Market at the expensive end — holds up across two independent data sources.

Wolt Market itself is on the shelf

There's a certain irony here: the same online store just ranked priciest is currently going through a forced sale, after Israel's Competition Authority declined to extend the exemption that let Wolt run both a delivery platform and a competing grocery chain on the same app. As of late July, four groups are still bidding for it, at a price that could reach ₪300 million, with a decision expected in the coming weeks. Whoever buys Wolt Market inherits, based on the data here, not just a business reported to be losing money despite hundreds of millions of shekels in annual revenue, but also the reputation of being the priciest option on the market.

What this means for your next order

The delivery fees everyone argued over these past months — the gap of a few shekels between ₪29.90 and ₪35.90 — were never the real story. The real gap, between the cheapest and priciest platform, can run into the hundreds of shekels on a single order, with no connection to the delivery fee at all. Before you tap "order," it's worth comparing not just the delivery cost but the actual price of what's in the cart — because according to two independent data sources, that gap is real, consistent, and has nothing to do with whether you left the house.