Every Big Chain Raised Delivery Fees — to the Exact Same Price. We Checked How Much It Really Matters

By מערכת סופרקליר · 2026-07-17 · 5 min read

₪80 — The Superclear-index gap on a ₪500 basket between Rami Levy and Carrefour — more than double the new delivery fee everyone is angry about

If you've ordered groceries online in the past few months, you may have noticed a new number at the bottom of the bill: ₪35.90 instead of ₪29.90. And if you compared chains, you may have noticed something stranger still — it's almost the same number everywhere. Not "around 35 shekels." Exactly 35.90.

Ten weeks, one price

The story began in early May. Rami Levy — the chain that built its brand on being the cheapest — was, of all chains, the first to raise, from ₪29.90 to ₪35.90, a 20% jump (Calcalist). The explanation: rising operating costs, fuel and wages, and "for 15 years we never raised the delivery price." Then, one after another, came Victory, Mahsanei HaShuk and Hazi Hinam, and in early July Shufersal fell in line too — from ₪29.90 to ₪35.90 (Ynet, Walla).

TheMarker put it in a headline that can't be improved: "One after another, to the same amount — the chains aligned on a ₪36 delivery fee" (TheMarker). In mid-July, Calcalist reported that Carrefour, one of the last holdouts, had joined at ₪35.90 (Calcalist). And Mahsanei HaShuk has already gone up again — to ₪38.90, its second hike in about a month (Ynet). As of the latest reports, the ones left behind are Tiv Taam (₪29.90, with free delivery over ₪750) and Keshet Teamim.

To be fair and clear: looking at a competitor's public price and matching it is entirely legal, and happens in plenty of markets. But when every major player lands on the same price, to the agora, within a few weeks — that picture says something about how much competition actually exists here.

The chains' version — and the number that doesn't quite add up

The official reasoning is almost as uniform as the price: costs. A shortage of delivery drivers, delivery contractors charging more, and per Walla, the chains are even waiting for approval to bring in drivers from India (Walla). According to TheMarker, the big chains' logistics centers are running at only about 50% capacity because of the driver shortage.

On the actual size of that cost, the numbers align less neatly. Calcalist reported that delivery contractors charge the chains roughly ₪40 per in-city delivery (Calcalist); Mahsanei HaShuk told Ynet its cost is above ₪50, and Rami Levy said it still subsidizes about a quarter of the price even after the hike. They may all be right — costs differ between chains — but it's worth remembering this has become a growth engine: per TheMarker, online was about 18% of Shufersal's revenue last year and about 10% of Rami Levy's retail-segment revenue. This is no longer a niche service subsidized with a smile.

And now the part nobody tells you: the ₪6 is not the story

This is where our data comes in. Superclear scans the reported shelf prices of every grocery chain in Israel twice a day, and computes a priciness index for each chain based on a shared basket of products. Here is what that index shows today, next to the new delivery fee.

The gaps between the big chains' shelf prices dwarf the argument over delivery. In our index, Rami Levy sits about 14% below the national median, Yohananof about 14% below, Hazi Hinam about 10% below — while Shufersal is about 1% above the median and Carrefour (Yenot Bitan) about 2% above. On a basket that costs ₪500 at a "median" chain, the gap between ordering from Rami Levy and ordering from Carrefour is roughly ₪80 — more than double the full delivery fee. In other words: whoever picks where to order by the delivery fee, while ignoring shelf prices, saves ₪6 and loses tens of shekels.

Mahsanei HaShuk illustrates it from the opposite direction. In our index it is a cheap chain — about 6% below the median, roughly ₪30 on a ₪500 basket. But its new delivery fee, ₪38.90, is larger than that entire advantage. One weekly order from a "cheap" chain with the most expensive delivery in the market can end up costing more than ordering from another cheap chain — or driving to the store.

Wolt smells blood — but read the shelf's fine print

Into this alignment stepped Wolt, which cut its Wolt+ monthly subscription from ₪49 to ₪29, with free delivery on supermarket orders over ₪140 (Calcalist). It sounds like a knockout answer to the chains' ₪35.90 — until you look at shelf prices. In the Superclear index, Wolt Market — the app's own grocery chain — sits about 7% above the national median. On a ₪500 basket that is about ₪35, roughly one full delivery fee, built into the product prices in advance. Calcalist also noted that product prices on Wolt orders run higher than in-store prices, partly because orders are picked from expensive city branches. "Free delivery" isn't free when it's priced into the shelf.

And one more small fact from our data, for proportion: a 1.5-liter bottle of Coca-Cola — same product, same barcode — sells today across 877 stores we scan at prices ranging from ₪7.10 to ₪15.90. The spread on a single bottle is bigger than the entire delivery-fee hike agitating the country.

Bottom line

The alignment on ₪35.90 is a real story — the delivery line on the bill went up 20%, and its uniformity suggests there is barely any competition on delivery fees. But the big money isn't there. It is, as always, in the shelf prices: 10%-20% gaps between chains on the same basket, which dwarf any argument over ₪6.

So before your next order: check where your basket is actually cheapest — and only then get angry about the delivery fee. On our site you can compare any product, at any chain, based on the chains' own reported prices.

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